Privacy Policy

This privacy policy explains how La Frutta Fresca Bar collects, uses, and protects your information when you use our online platform or interact with this service. We are committed to ensuring that your privacy is protected and that we comply with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Information We Collect

• Information you provide directly: This includes information you give us when you place an order, register for an account (if applicable), contact us with inquiries, subscribe to our newsletter (if offered and you consent), or otherwise interact with our site. This may include your name, billing address, delivery address, payment information (processed securely by third-party payment processors), and communication content.
• Information collected automatically: When you visit our site, we may automatically collect certain information from your device. This information may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This data helps us understand how users interact with our site and improve our services. We collect this information using cookies and similar tracking technologies.
• Information from other sources: We may receive information about you from third-party partners, such as delivery service providers, or public sources, to help us provide and improve our services.

How We Use Your Information

We use the information we collect for various purposes, including:

• To process and fulfill your orders for fresh juices, smoothies, fruit salads, snacks, coffee, and other items.
• To manage your account, if you create one.
• To communicate with you about your orders, inquiries, and our services.
• To provide customer support.
• To improve our site and services, including understanding usage patterns and optimizing user experience.
• To send you marketing communications (if you have consented to receive them), such as information about promotions or new offerings, from which you can opt-out at any time.
• To comply with legal obligations and protect our legal rights.
• To prevent fraud and ensure the security of our services.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Performance of a contract: Processing is necessary to fulfill your order or provide a service you have requested (e.g., processing payment, arranging delivery).
• Consent: We may process your data based on your explicit consent, such as for sending you marketing communications. You have the right to withdraw your consent at any time.
• Legitimate interests: We may process your data based on our legitimate interests, provided these do not override your fundamental rights and freedoms. This includes improving our services, preventing fraud, and managing our business operations.
• Legal obligation: We may process your data where necessary to comply with a legal obligation, such as tax or accounting requirements.

Sharing Your Information

We may share your personal data with third parties in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who perform functions on our behalf, such as payment processing companies, delivery services, IT service providers, and analytics providers. These parties are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

We do not sell your personal data.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Data Protection Rights

Under GDPR and other applicable data protection laws, you have certain rights regarding your personal data. These rights may include:

• The right to access the personal data we hold about you.
• The right to request rectification of inaccurate or incomplete data.
• The right to request the erasure of your personal data under certain conditions.
• The right to request the restriction of processing your personal data under certain conditions.
• The right to object to the processing of your personal data under certain conditions.
• The right to data portability, allowing you to receive your data in a structured, commonly used, and machine-readable format.
• The right to withdraw consent at any time where processing is based on consent.
• The right to lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us using the contact details provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our site. Cookies are small data files stored on your device that help us improve your site experience, analyze site usage, and for marketing purposes. You can control the use of cookies through your browser settings or other tools we may provide. Please note that disabling cookies may affect the functionality of our site.

Links to Other Websites

Our site may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of these third parties.

Changes to This Privacy Policy

We may update our privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and the policy will be effective as of the date it is posted. We encourage you to review this policy periodically.

Contact Information

If you have any questions or concerns about this privacy policy or our data practices, please contact us in writing at the following address:

La Frutta Fresca Bar
14 Via dei Fiori, Florence, Tuscany, 50123 Italy