Smoothie Moments: Taste the Freshness of Florence
Fresh Juices, Smoothies & Healthy Bites
Your daily dose of vitality, crafted with love in the heart of Florence. We bring the finest local fruits and vegetables directly to your glass.
View Our Menu
Your daily dose of vitality, crafted with love in the heart of Florence. We bring the finest local fruits and vegetables directly to your glass.
View Our Menu
Nestled in the charming, historic streets of Florence, La Frutta Fresca Bar was born from a simple yet profound idea: to bring the unparalleled freshness of local Italian produce directly to our community, every single day. Our founders, deeply rooted in the Tuscan appreciation for quality and seasonality, envisioned a place where healthy choices are not only easy but also a true delight for the senses. We poured our passion for vibrant flavours and nourishing ingredients into every aspect of the bar, from selecting the finest produce sourced from nearby farms to crafting each drink and snack with meticulous care. We believe that true vitality comes from nature's bounty, and we are committed to sharing that goodness with every customer who walks through our door or receives a delivery.
Our journey began with a small stand, driven by the desire to offer a healthy alternative amidst the rich culinary landscape of Florence. The enthusiastic response from locals and visitors alike confirmed our belief in the power of fresh, simple ingredients. This encouraged us to grow, expanding our menu and finding our permanent home on Via dei Fiori. Today, La Frutta Fresca Bar stands as a testament to our founding principles: unwavering commitment to freshness, sustainable sourcing whenever possible, celebrating the natural sweetness of fruits and vegetables, and providing a welcoming space filled with authentic Italian hospitality. We take immense pride in being a part of Florence's vibrant community and contributing to a healthier, happier lifestyle for everyone we serve.
Every juice, every smoothie, every fruit salad is a reflection of our dedication to quality. We know that the best taste comes from the best ingredients, harvested at their peak ripeness. This is why we work closely with local suppliers who share our values for quality and sustainable practices. When you choose La Frutta Fresca Bar, you're not just getting a drink or a snack; you're experiencing the taste of Florence's rich agricultural heritage and supporting a business built on a foundation of passion, health, and community.
Crafted with the finest ingredients, just for you. Explore our selection of vibrant juices, creamy smoothies, delightful fruit salads, and more.
Experience pure, natural goodness with our made-to-order juices. Squeezed from seasonal, locally sourced fruits and vegetables at the peak of freshness. Choose from classic orange, invigorating green blends, sweet apple, and many custom combinations. It's the most direct way to absorb vitamins and minerals, perfect for a quick health boost or a refreshing pick-me-up at any time of day.
Creamy, delicious, and satisfying! Our smoothies are blended fresh using a vibrant mix of fruits, vegetables, and your choice of dairy or non-dairy base like almond milk or yogurt. They are the perfect balance of flavour and nutrition, ideal as a meal replacement, post-workout recovery, or a simply delightful treat. Try our signature blends or create your own personalized concoction.
A kaleidoscope of colours and flavours! Our fruit salads are prepared daily using a hand-picked selection of the freshest, ripest seasonal fruits available from the local market. Packed with natural sweetness and essential nutrients, they make for a light, healthy, and refreshing snack or a perfect healthy dessert. Enjoy a small cup or a larger bowl for a more substantial treat.
While we specialize in fresh fruits, we also honour Italy's beloved coffee culture. Experience authentic Italian espresso, cappuccino, latte, and other classic coffee drinks, expertly prepared by our baristas using high-quality beans. It's the perfect companion to a fruit salad or simply a necessary daily ritual performed with care and precision.
Looking for something to complement your drink or a quick bite on the go? Our selection of healthy snacks is curated to provide delicious and nourishing options. Choose from creamy yogurt parfaits layered with fruit and granola, satisfying chia puddings, energy balls made with natural ingredients, and other wholesome treats.
We believe healthy eating should be accessible to everyone. That's why we offer a wide range of delicious vegan and gluten-free options across our menu. Enjoy dairy-free smoothies, salads free from gluten-containing ingredients, and snacks made to accommodate various dietary needs and preferences without compromising on taste or quality.
Discover the core values that make us your go-to spot for freshness in Florence.
We prioritize fresh, seasonal produce from trusted local Italian farms, supporting our community and ensuring the highest quality ingredients bursting with flavour.
Every drink and snack is prepared fresh throughout the day, right when you order it. We believe in the power of immediacy to capture peak flavour and nutritional value.
Beyond our fresh produce, we offer perfectly brewed espresso and classic Italian coffee drinks, prepared with skill and dedication to the art of Italian coffee.
We are living proof that food and drinks that are good for you can also be incredibly tasty and satisfying. Nourish your body without compromising on flavour.
Whether you're stopping by or ordering online, we make it simple to enjoy healthy goodness.
Browse our delicious menu and place your order conveniently through our online platform for delivery or quick takeaway. Prefer the atmosphere? Stop by our bar on Via dei Fiori for a warm welcome.
Our dedicated team springs into action the moment your order arrives. Using the freshest ingredients available, we craft your juice, smoothie, salad, or coffee with speed and care, ensuring peak flavour and quality.
Your fresh goodness is ready! If you ordered takeaway, it's waiting for you. For delivery, we'll bring it right to your door in Florence. Find a sunny spot and enjoy the taste of pure freshness!
"Absolutely love their green juices! So fresh and full of flavor. I visit weekly and the quality is consistently outstanding. The staff are always friendly and make you feel welcome, truly embodying Italian hospitality."
- Sophia Mariani
Local Guide Review
"The best smoothie I've had in Florence! Great options for vegans too – it's hard to find places with such variety. Highly recommend the 'Tropical Bliss', it's like a vacation in a cup. A must-visit spot."
- Marco Perotti
Google Review
"Finally, a place with genuinely fresh fruit salads! Perfect for a healthy lunch break when exploring the city. Everything is so colourful and ripe. And let's not forget the coffee – their espresso is superb, a true Italian gem."
- Elena Giannini
TripAdvisor Review
"I grab a juice here almost every morning. The quality is always top-notch, and the staff remembers my order. It's the perfect way to start my day feeling energized and healthy."
- Luca Ricci
Regular Customer
"We used La Frutta Fresca Bar for a small event catering, and they were fantastic! The fruit platters were stunning and incredibly fresh, and the healthy snack options were a hit with everyone. Professional and delicious!"
- Chiara Ferrara
Event Client
Ready to taste the freshness? As a special welcome, get 10% off your first online order from Smoothie Moments! It's the perfect opportunity to try our delicious juices, smoothies, or healthy snacks.
Use code: FRESHTASTE10
Limited time offer. Applicable only on your first order placed through our online platform. Cannot be combined with other offers.
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Address: Via dei Fiori, 14, Florence, Tuscany, 50123, Italy
Phone: +39 010 372 6306
Email: [email protected]
Business Hours: Mon - Sat: 8:00 AM - 7:00 PM, Sunday: Closed
Visit us today in Florence or place an order online for delicious, healthy options crafted just for you. Your next favorite healthy treat awaits!
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